The Maui Built Brand

Founded 1995 by legendary Maui surfer/shaper Louie Martin, Maui Built is the only brand to come out of Maui with authentic history and roots. 

I wanted to create a brand that my friends and the people of Maui and Hawaii could relate to and enjoy. The focus since day one has been to build killer products that locals could represent and share the culture with says Louie. With no online sales and no wholesale, Maui Built’s small-batch production and exclusive, only on Maui distribution through Maui Tropix Surf Co. has made Maui Built a much sought after and must have brand, the local favorite and part of the Maui experience.

Now, for the first time in the 24 year history of the brand, a limited selection of Maui Built products is available online. We want to stay in touch with the Maui Built Ohana that have moved away through the years and to continue sharing Hawaii’s Aloha Culture. The 3 Maui Tropix Surf Co. shops on Maui will continue to offer the full range of Maui Built products as well as designs exclusive to each location.

Aloha and Mahalo!


Maui Tropix Surf Company - Maui’s original homegrown surf company

Louie Martin began surfing at the age of 8 and started shaping surfboards in 1977 at his mom’s Kihei, Maui backyard at the age of 15 and has continued to produce hand crafted surfboards made on Maui for 42 years. Louie opened the first Maui Tropix Surf Shop at Kaahumanu Shopping Center in Kahului, Maui in the 80’s then opened stores throughout the years in Paia, Kihei, and Lahaina. Today, Maui Tropix Surf Co. and the Maui Built Brand are recognized and respected worldwide. A lifetime in surf. Maui Tropix Surf Co. brings you the experience.